What are the requirements to use the Bluetooth brand?

Only Bluetooth SIG member companies are licensed to use the Bluetooth word mark and logos in association with products they are branding as their own, as agreed to in the Bluetooth Trademark License Agreement (BTLA). Another company cannot co-share this license. The Bluetooth Trademarks shall only be used in relation to products that have undergone and completed the Bluetooth Qualification Process. Please be diligent in abiding by the branding requirements detailed in the Bluetooth Brand Guide.

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